Gone are the days when companies could choose whether to incorporate mobile devices into business operations. In the modern era, information officers must juggle more technologies than their predecessors ever imagined. This requires a knowledge of how and where to focus corporate resources and individual attention. Customers have come to expect access to information at any time and from anywhere and expectations of workers are now no different. This makes development of a mobile management strategy an important item on the to-do list of information officers.
Taking a Proactive Approach
Markets and technology seem to change at the speed of light. When faced with these changes, the best companies assume a leadership role. Resisting change causes a company to become obsolete. However, it is not enough to merely embrace change because this simply continues the status quo. Becoming a leader in an environment of change allows a company to flourish. There are many important trends brewing at any given moment, allowing companies to assume leadership roles on a regular basis.
One of the latest trends is mobility and this is still in its infancy. Included are more compact and feature- packed mobile devices, wireless technology advances, and the so-called "consumerization" of the information technology function. Mobility represents a huge opportunity for businesses of all types and sizes. This trend is expected to be as massive as the Internet revolution, but it will also be unique.
Characteristics of the Mobility Trend
It is difficult to imagine a trend that would have the same impact that the Internet did just 15 years ago. Mobility is expected to affect much of the world, forever changing the way we operate. While the Internet drove technology changes that connected information technology professionals with customers, the mobility trend will contribute to sweeping change in the workforce. Having a mobile strategy in place to deal with this change is essential.
Businesses must embrace the reality that many workers have become non-traditional. Employees now carry out their responsibilities in places other than the office. They work from the airport, train station, hotel room, and even at home. A mobile strategy must account for this changing reality, allowing workers to get the information they need when they need it so the business can remain competitive.
Important Components of Mobile Strategy
When developing its mobile strategy, a company should focus on optimizing business processes. Many companies initially concentrate on getting consumer mobile devices to perform the functions that workers demand. This makes a bring-your-own-device policy important to a corporate mobile strategy. According to a study by information technology research company Gartner Inc., nearly all companies will support at least one corporate application installed on personal mobile devices by the year 2014.
Business intelligence should also become part of a mobile management strategy. More workers are using tablet computers, and smartphones are boasting newer productivity-related features, thrusting mobile business intelligence to the forefront. Business intelligence is expected to catch up with mobility this year and the best companies will be prepared.
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